Independent boutique hotels have an edge over chain hotels in terms of creativity and offering an unexpected experience to the guests. With the help of good hospitality consultants, such hotels can achieve great success. An independent hotel or resort is not tied to the protocols or a layered hierarchy. It is free to make changes to its hospitality plan and show creativity whenever required. There are no permissions to take or complex policies to follow as in the case of franchise hotels.
We will now look at some of the characteristics that make independent boutique hotels.
Personalized Experience to the Guests
Offering excellent quality of service to the guests is of paramount importance for hotel industry. Instead of providing a standardized experience that is tied to some protocols and unbending systems, an independent hotel can tailor its services to suit the requirements of the guests. Going that extra mile to make your guests feel special is imperative to build loyalty among them. For an independent boutique hotel, such initiatives can work wonders.
You get a predictable hospitality experience at most chain hotels as they lack individuality. The same kind of amenities are expected at these properties. However, in case of independent hotels that are run well, there is a uniqueness that they preserve so well. That uniqueness may be linked to the history, the lineage of the hotel owners or any other factor. Such selling propositions may be used by the hotel to carve a niche for themselves.
Faster In Their Operations
There is a layer of hierarchy in chain hotels which is why any innovations or new proposals take time to get executed and implemented. The proposals have to be passed on to the highest authorities and taking approval from them is time consuming. Independent and boutique hotels are more swift in implementations of new proposals as the decisions have to be taken by a small group of people.
Creative room décor excite the guests a lot. Although the international chain hotels are quite beautiful but there is a standardization that is prevalent across all their properties. This is not the case with independent hotels, as they can let their imaginations go wild. They can experiment with the décor, furniture, cuisines and what not. This helps the hotels build a unique identity and boost their reputation.
Sole Focus On One Property
An independent hotel devotes all its resources and attention on one property, contrary to the chain hotels where resources have to be be allocated to the different hotels and one may lag behind the other. The management of independent hotels are more aware of the local market, guests and their preferences and hence, are able to cater to them with enhanced efficiency.
The Final Word
These characteristics of independent boutique hotels give them a notable advantage over the chain hotel brands. However, the hotels must be run and managed well and the people behind the property must be proactive in leveraging the opportunities and turning them into profits.